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Website remediation

HSC Global website refresh

Critical content corrections, visual system updates, experience improvements, and the remaining decisions required for launch.

The site now communicates a more credible, focused, and contemporary healthcare advisory brand.

Squarespace 7.113-item remediationClient review draft3 client dependencies

Content integrityFounder, committee, approved copy

Visual identityPalette, logos, editorial imagery

ExperiencePage rebuilds, Insights, navigation

Technical alignmentDomain, SEO, access model, QA

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Executive status

Critical credibility issues are corrected; launch now depends on content, domain access, and final QA.

The remediation has moved from structural repair into client-dependent completion.

Implemented

5

Who We Serve rebuild, founder name, committee wording, brand system, and login removal.

Interim solution

1

Featured Insights grid is live in draft form; CTAs route safely to Contact.

Client dependencies

3

Article copy, certification language, and GoDaddy/DNS access or client action.

Deferred

1

Case studies remain outside this engagement and move to Phase 2.

The highest-risk factual corrections are complete; no unsupported claims or fabricated article content were introduced.

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Brand system

A unified palette and logo system now give the site a consistent editorial identity.

Global styling was aligned to the logo instead of relying on template defaults.

Primary logo · light surfaces

White/vector treatment · footer

Deep Navy#182430

Royal Blue#18489C

Cool Gray#9C9C9C

Mist Gray#F1F3F6

Crisp White#FFFFFF

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Item 1 · Before

The original Who We Serve page looked unfinished because moving headings repeated and sector content was duplicated.

Original Who We Serve page showing repeated scrolling headings and duplicate content — Original desktop page captured before edits

01

Repeated renderingScrolling headline blocks displayed the same phrase two to three times.

02

Duplicate category“Health care services” appeared twice in the sector lists.

03

Copy driftHeadings and lists did not match the approved client language.

04

Template residueThe page lacked a clear consulting narrative or visual hierarchy.

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Item 1 · Rebuild

The rebuilt page replaces template artifacts with a clear strategy narrative and nine-sector architecture.

Rebuilt Who We Serve page with hero, value areas, sector cards, and contact section — Current desktop draft

HeroApproved introduction and a focused healthcare collaboration image.

Value propositionThree editorial image-and-copy modules using exact guide language.

Sector coverageNine distinct cards; no duplicate “Health care services” entry.

ConversionA final Contact section connects the page to the next visitor action.

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Content design

Three coordinated editorial images make each value proposition immediately legible.

The imagery is text-free, consistently cropped, and paired with native Squarespace copy.

Healthcare team reviewing operational performance data

Operational Optimization

Healthcare operations, quality, cost, and data-driven performance.

Healthcare investment advisors reviewing financial information

Improved Return on Investment

Capital allocation, market insight, risk, timing, and conviction.

Healthcare policy advisors developing strategy

Policy-Informed Strategy

Federal policy translated into actionable operational decisions.

All visible headings and descriptions remain editable, accessible Squarespace text—not words embedded in images.

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Item 2 · Founder identity

The founder’s name and credentials now follow one consistent professional standard.

The review expanded beyond the three initial mentions and corrected additional narrative references.

Previous patterns

Dr. Amanda Elizabeth Ferguson, PharmD, EMPL, RPh

Ferguson wanted…

Ferguson's transition…

Approved standard

A. Elizabeth Ferguson, PharmD

Dr. Ferguson wanted…

Dr. Ferguson's transition…

3primary mentions corrected

15additional standalone references corrected

0approved uses of “Amanda”

“The Ferguson Advantage” was retained because it functions as a branded concept, not a narrative reference to the person.

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Item 3 · Founder biography

The congressional-service paragraph now names the correct committee and uses approved attribution.

Removed

“Senate Committee on Health, Education, Labor, & Finances”

Incorrect committee name
Named an individual senator
Split the confirmed legislative record

Published wording

“During her congressional fellowship, she served in support of the U.S. Senate Committee on Health, Education, Labor, and Pensions (HELP). She later served as Health Legislative Assistant to a senior ranking member of the Senate Finance Committee, where she authored five bipartisan bills and two amendments that strengthened CMS oversight of PBM practices.”

The confirmed “five bipartisan bills and two amendments” statement was preserved exactly as directed.

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Items 4–5 · Insights

The featured Insights experience is rebuilt, while public publishing is the recommended access model.

Three-card HSC Global featured Insights grid — Current three-card grid with approved titles and placeholder thumbnails

Implemented now

Three approved titles, branded placeholders, consistent cards, and safe CTAs to Contact.

Why Contact is temporary

No final articles exist yet; routing to login produced a broken journey and empty destinations were avoided.

Recommended final model

Publish articles publicly for reach, SEO, and credibility; capture leads through the newsletter pop-up and in-article CTAs.

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Item 7 · Navigation cleanup

Commerce remnants are removed; a purposeful header menu is the next usability improvement.

RemovedLogin / Account

Eliminates a misleading commerce-style entry point.

→

CurrentLogo + Contact

Clean, but key pages are not directly discoverable.

→

RecommendedSimple public menu

About · Who We Serve · Insights · Contact

Completed: legacy Login was removed from the header.

Approval requested: add key public pages to the header.

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Item 12 · Critical dependency

hsc-global.net is registered at GoDaddy but cannot become primary until DNS access is authorized.

Squarespace Domains screen showing healthstrategycollective.com as primary — Current Squarespace domain state

Squarespace detecting hsc-global.net as a GoDaddy domain available to connect — GoDaddy registration detected

Currenthealthstrategycollective.comConnected · Primary

→

Required actionConnect DomainElizabeth or authorized GoDaddy access

→

Targethsc-global.netPrimary · HTTPS · canonical

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Item 1 · Responsive QA

The completed rebuild is verified on mobile from hero through newsletter footer.

Long mobile screenshot of the rebuilt Who We Serve page — Long-form mobile capture supplied after implementation

✓

Hierarchy holds

Hero, three value modules, and nine sector cards stack in a clear reading order.

✓

CTA verified

The Contact us button routes correctly to the Contact page.

✓

Footer verified

The white logo treatment, newsletter form, and footer links remain visible on mobile.

✓

Duplicate removed

“Health care services” no longer appears as a duplicate sector.

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Decision and next steps

The remaining path is short, explicit, and primarily dependent on client inputs.

01Approve public Insights

Confirm public articles with newsletter and in-article lead capture.

02Provide article content

Three full articles plus short public previews or drafting authorization.

03Authorize the domain

Connect hsc-global.net through GoDaddy and confirm the old-domain redirect.

04Confirm certifications

Supply exact held or formally in-progress certification wording.

05Approve optional polish

Add header navigation and refine What We Provide module padding.

06Complete QA

Desktop, mobile, forms, links, metadata, redirects, and final screenshots.

Ready for client review and the first consolidated revision round.